Unsubscribe

Email unsubscribe settings allow recipients to opt out of receiving emails, which is a crucial feature for maintaining sender reputation and complying with regulatory requirements. Properly configuring the unsubscribe process can effectively reduce spam complaints and improve user experience.

Prerequisites for Subscription Tracking

The unsubscribe feature must be enabled in the tracking settings for subscription tracking to work.

Path: Go to [Settings] → Enable [Unsubscribe]

If this feature is not enabled, all unsubscribe-related services will be unavailable.

Unsubscribe Scope Configuration

SendCloud provides three ways to set the scope of unsubscribes:

Option	Unsubscribe Scope	Applicable Scenarios
1. Current API_USER Only (Default)	The unsubscribe operation only affects the current sending account.	Multiple business lines operate independently without interfering with each other.
2. All API_USERS	Unsubscribing from one account unsubscribes users from all associated accounts.	Unifies your brand image and prevents users from having to unsubscribe multiple times.
3. Custom Rules	Set independent unsubscribe rules for each API_USER.	Complex business scenarios that require refined operational control.

Custom Rule Setup

If you select option 3, you can configure unsubscribe rules for each API_USER:

Flexibly assign unsubscribe processing methods based on business logic
Support settings based on business type, sending frequency, and other dimensions

Unsubscribe Link Format

Default Link Style

The system automatically inserts an unsubscribe button, and the style automatically adapts to the language of the unsubscribe page.

Conforms to international design standards
Highly recognizable to users

Custom Link Style

            <p>
                If you want to unsubscribe , click   
                <a href="%%user_defined_unsubscribe_link%%" >  
                here  
                </a>  
            <p>

Use the %%user_defined_unsubscribe_link%% variable to insert the unsubscribe link.

Fully customizable HTML and CSS styles are supported
Can be aligned with your overall email design

Unsubscribe Page Customization

Page Content Options

🌍 Page Language: Supports multiple languages
🎨 Color Theme: Match your brand's primary colors
🏢 Brand Logo: Enhance brand recognition
🔀 Redirect Page: Direct users to a specific page after successful unsubscription

Editing Permissions

Standard translations are provided
Manual editing of non-English translations is supported
Real-time preview ensures correct display

Page Binding Methods

Method 1: API_USER Binding

Specify a default unsubscribe page for API_USER in Tracking Settings.

Suitable for batch sending in fixed business scenarios

Method 2: Dynamic Page Selection (Under Development)

Dynamically specify an unsubscribe page in a single API request.

Takes priority over the page associated with API_USER
Suitable for special scenarios such as temporary events

Priority Order

🥇 Unsubscribe page specified in the API call (highest priority)
🥈 Unsubscribe page associated with API_USER
🥉 System default unsubscribe page

Email Marketing Best Practices

Compliance Requirements

📋 Ensure the unsubscribe link is clearly visible in emails
⚖️ Comply with regulations such as CAN-SPAM and GDPR
🔒 Clearly inform users about how their data is used

User Experience Optimization

💬 Provide a user-friendly option to collect unsubscribe reasons
🚀 Simplify the unsubscribe process and reduce the number of steps
📱 Ensure proper display on mobile devices

Data Analysis & Optimization

📊 Regularly analyze unsubscribe data and reasons
🔍 Identify content or frequency issues
🎯 Optimize delivery strategies based on insights

Configuration Checklist ✅

Enable subscription tracking
Select appropriate unsubscribe scope rules
Configure the unsubscribe page style and content
Test the unsubscribe process
Verify mobile display performance
Check unsubscribe data statistics