Reading

What is Email Reading Analytics

Unlock powerful insights into your audience engagement with comprehensive email reading analytics. Monitor critical metrics such as reading time, click rates, and geographical distribution to optimize your email campaigns and drive better results.

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Open, Click, Unsubscribe statistics can only be counted after you have opened the tracking switch.

Regional Performance Analysis

Understand your global reach with detailed geographical insights:

• Interactive world map showing email engagement by country
• Regional performance metrics to identify your strongest markets
• Localization opportunities based on engagement patterns
• Geographic segmentation for targeted campaigns

The geographical location distribution of email reading provides valuable insights, allowing you to view data for each country individually through an intuitive world map interface. This feature helps you understand the geographical distribution of recipients who actively engage with your emails.

Link Performance Intelligence

Maximize your email effectiveness with detailed link analytics:

This comprehensive feature provides daily distribution analysis of links and clicks in your emails, along with detailed data for the top 10 most-clicked links. You'll gain a complete perspective on which links in your emails are most popular, enabling you to:

• Optimize call-to-action placement based on performance data
• Identify high-value content that resonates with your audience
• Improve email design by understanding click patterns
• Replicate successful elements across future campaigns

Device Performance Analytics

Optimize your email design for maximum compatibility and engagement across all platforms and devices.

Device Type Analytics

Get detailed breakdowns of desktop, mobile, and tablet opens to prioritize your responsive design efforts. Understanding device distribution helps you allocate resources effectively and ensure optimal user experience across all platforms.

Operating System Analytics

Understand which operating systems your audience uses to ensure compatibility and optimal rendering across different platforms.

Mobile Brand Intelligence

Analyze engagement patterns across different mobile device manufacturers to understand your audience's hardware preferences and optimize accordingly.

This data helps you prioritize testing across different mobile brands and optimize your email rendering for the devices your audience actually uses.

Browser Analysis

Discover which web browsers your audience uses for better template compatibility and enhanced user experience.

Browser data is crucial for ensuring your emails display correctly across all platforms and helps you make informed decisions about which advanced CSS features and email techniques to implement.

Key Applications:

• Design Priority: Focus template optimization on your audience's primary devices
• Testing Strategy: Prioritize testing on the most popular email clients
• Mobile Optimization: Understand mobile usage patterns for responsive design
• Compatibility Planning: Ensure your emails render perfectly across all platforms

Optimal Timing Analytics

Maximize engagement with data-driven send time optimization:

Aurora SendCloud divides each day into twenty-four hour segments, creating precise engagement tracking windows. When recipients read emails, we track engagement for each of these time periods, providing you with granular insights into audience behavior patterns.

How It Works:

1. 24-hour segmentation tracks engagement across all hours of the day
2. Pattern recognition identifies consistent engagement trends
3. Audience-specific insights reveal when your subscribers are most active
4. Optimization opportunities highlight the best times to send emails

This powerful timing analysis enables you to identify when your recipients are most likely to read your emails, allowing you to schedule sends during these optimal time periods for maximum engagement and improved campaign performance.

Strategic Benefits:

• Increased open rates through optimal timing
• Better engagement by reaching audiences when they're active
• Improved ROI from well-timed campaigns
• Audience insights for future marketing strategies