Allow List
Allows emails to be sent normally to addresses within its configured scope.
Overview
The Email Allow List feature in Aurora SendCloud enables strategic bypassing of suppression list filters for critical email delivery scenarios. This advanced functionality allows authorized sending to specific recipient addresses or domains that would otherwise be blocked due to bounce, block, complaint, or unsubscribe statuses.
Key Concepts
Suppression Lists Explained
Aurora SendCloud maintains four primary suppression lists to protect sender reputation and ensure compliance:
- Bounce List: Contains addresses with persistent delivery failures (hard bounces)
- Block List: Includes addresses manually blocked or flagged by system filters
- Complaint List: Tracks recipients who have marked emails as spam
- Unsubscribe List: Contains recipients who have opted out of communications
Allow List Functionality
The Allow List creates exceptions to standard suppression rules, permitting email delivery to specified addresses despite their presence in suppression lists. This feature supports both individual email addresses and entire domains.
Configuration Process
Log into your Aurora SendCloud account . Navigate to Settings → Allow List . Click Add
Step 1: Select API_USER Choose the specific API_USER that will utilize this allow rule. The rule applies only to emails sent through the selected API_USER.
Step 2: Configure Allowed Recipients Enter the email addresses or domains you wish to allowlist. Use proper formatting for optimal processing.
Input Format
Individual addresses: [email protected] Complete domains: example.com Subdomains: subdomain.example.com
Multiple entries separated by semicolons
Example Input:
[email protected];gmail.com;[email protected]
The platform automatically parses the input and creates separate allow records for each item.
Step 3: Define Application Scope Select which suppression lists the allow rule should bypass. Choose one or more of the following:
- Bounce: Override hard bounce blocks
- Block: Bypass manual or system blocks
- Complaint: Override spam complaint filters
- Unsubscribe: Bypass unsubscribe status
Recommended Use Cases
Appropriate Applications ✅
Critical System Communications
Password reset emails Account activation messages Security alerts and notifications Order confirmations and transaction updates
Compliance Requirements
Legal notices and terms updates Billing and payment notifications Regulatory compliance communications
Technical Recovery Scenarios
Temporary email system outages Domain/IP reputation recovery False positive block corrections
Risky Applications ⚠️
Marketing Communications
Promotional campaigns Newsletter distributions Product announcements Any non-essential marketing content
Opt-Out Overrides
Marketing to previously unsubscribed users Re-engagement campaigns to complainers Any communication against recipient preferences
Best Practices
Strategic Implementation
Precision Targeting
Use specific email addresses rather than domains when possible Reserve domain-level allowances for essential partner communications Regularly review and prune unnecessary allowances
Minimal Privilege Principle
Apply rules only to necessary API users Select only required suppression bypasses Avoid enabling Complaint and Unsubscribe overrides for marketing purposes
Regular Auditing
Monthly reviews of allow list effectiveness Quarterly cleanup of obsolete rules Immediate removal of misused allowances
Updated about 6 hours ago