Tracking

Email tracking helps you collect open data, click data, and unsubscribe data for sent emails, enabling you to effectively evaluate email delivery performance and optimize marketing strategies and content design. Improve user engagement and conversion rates through data-driven insights.

Tracking Configuration

Configuration Path:

Go to Settings → Tracking → Select the target API_USER → Tracking Switch

Configurable Options:

✅ Open Tracking: Records when emails are opened
✅ Click Tracking: Tracks clicks on links within emails
✅ Unsubscribe Tracking: Manages user unsubscribe processes and data collection

How Tracking Works

Open Tracking: Inserts a 1-pixel transparent tracking image into the email HTML. When the email is opened, the email client automatically loads the image, sending a request to the Aurora SendCloud server to record the open event.

Click Tracking: Replaces original links in the email with tracking domain links containing parameters. When a user clicks a link, the request is first sent to the Aurora SendCloud server (because the CNAME points to track2.sendcloud.net). After recording the click data, the system automatically redirects to the original target link.

Unsubscribe Tracking:

The system inserts HTML code containing an unsubscribe link at the bottom of the email
Alternatively, it replaces the %%user_defined_unsubscribe_link%% variable with the unsubscribe link
Users click the link to access the unsubscribe page, select a reason, and submit
Aurora SendCloud collects and processes unsubscribe information

Tracking Domain Configuration

Default Domain:

Aurora SendCloud provides shared tracking domains
⚠️ Data accuracy may be affected by other users' behavior

Recommended Solution:

🎯 Customized Tracking Domain: Enhance brand professionalism and ensure data independence

🔒 HTTPS Encrypted Tracking: Avoid browser blocking and improve data accuracy

Important Note:

🚧
Due to browser upgrades like Chrome, loading HTTP resources will be blocked. We recommend uploading an SSL certificate and enabling HTTPS tracking. Ensure the CNAME configuration in your DNS remains valid to prevent link failures.

Tracking On/Off Management

Smart Recommendations:

Tracking Type	Recommended	Description
Open Tracking	Enable as needed	Helps understand email delivery performance
Click Tracking	Recommended	Key user engagement metrics
Unsubscribe Tracking	Highly Recommended	Prevents users from complaining directly to their email provider

Importance of Unsubscribe Tracking:

Provides legitimate unsubscribe channels to protect sender reputation
Collects unsubscribe reasons to help optimize content
Ensures compliance with global privacy regulations (e.g., GDPR, CAN-SPAM)

Best Practices

💡 Data Accuracy Optimization:

Regularly monitor tracking domain name resolution status
Keep SSL certificates up to date
Monitor data fluctuations and identify causes

Privacy Compliance Recommendations:

Explain tracking data usage in your privacy policy
Provide users with clear data control options
Ensure compliance with local data protection regulations

Data Analysis Tips:

Evaluate effectiveness by combining open and click-through rates
Analyze user engagement trends over time
Optimize email subject lines and content strategies based on data insights

Troubleshooting

Common Problems:

Q: Open rate statistics are inaccurate
A: Verify that automatic image loading is not blocked. HTTPS is recommended

Q: Clicking links doesn't redirect properly
A: Check whether the tracking domain CNAME configuration is working correctly

Q: Unsubscribe link doesn't display
A: Verify that the template contains unsubscribe variables or code