Suppressions

The Suppression feature intelligently filters out problematic email addresses, improving overall deliverability and protecting sender reputation.

The system automatically manages four core lists: Complaint List, Block List, Bounce List, and Unsubscribe List.

Complaint List

Trigger Conditions:

  • When a recipient marks an email as "spam" in their mail client
  • Some mailbox providers (like QQ Mail and Gmail) provide complaints via FBL (Feedback Loop) reports in ARF format

Handling Mechanism:

  • Reported addresses are automatically added to the Complaint List
  • Validity Period: 180 days
  • Sending to addresses on this list during the validity period returns the error: "Blacklist:complaint (worker:address in complaint list)"

Management Suggestions:

  • Filter complaint data by time period
  • Manual deletion is supported but generally not recommended
  • Avoid sending to complained users to prevent further negative perception

Block List

Function:

  • Manually upload specific email addresses or domains to block
  • Sends to blocked addresses return the error: "Blacklist: Block:(worker:address in block list)"

List Data Includes:

  • Email Address / Domain
  • Associated API_USER
  • Creation Time, Expiration Time

Use Cases:

  • Proactively block invalid or high-risk addresses
  • Implement custom sending policies

Bounce List

Trigger Mechanism:

  • Recipient address does not exist (mailbox provider returns "address does not exist")
  • System automatically blocks subsequent sends, returning: "Blacklist: Bounce(worker:address in bounce list)"

Expiration Rules:

Mailbox TypeExpiration PolicyMax Duration
Tencent Mailboxes2^(n-1) days30 days
Non-Tencent Mailboxes1h → 4h → 8h → 1d → 2^(n-1) days180 days

n = Number of times a "non-existent address" bounce is received for that mailbox.

Key Advantages:

  • Emails failing due to "Blacklist: Bounce" are not charged
  • Effectively filters invalid addresses, helping maintain sending reputation
  • Supports querying and setting specific addresses to not be blocked

Unsubscribe List

Description:

  • Records the time and reason provided by users who unsubscribe
  • Subsequent sends to unsubscribed addresses return the invalid reason: "unsubscribe"

Unsubscribe Reason Categories:

  • I don't want to receive such mail anymore
  • This is not my subscription
  • This is spam
  • This is a fraudulent email

Value:

  • Respects user choice and maintains brand reputation
  • Avoids unnecessary sends, reducing costs

💡Best Practices

Data Monitoring:

  • Regularly review list data to analyze sending quality
  • Monitor complaint rates and optimize sending strategies accordingly

Sending Optimization:

  • Use the Bounce List to clean your address database
  • Respect unsubscribed users; avoid aggressive remarketing
  • Handle complained addresses carefully to protect sender reputation

List Management:

  • Use the custom Block List feature judiciously
  • Understand the expiration policies for different lists
  • Establish a proactive address hygiene process

User Guide

Data Querying:

  • Filter entries by email address and time range
  • View detailed trigger reasons and timestamps

List Management:

  • Export list data for analysis
  • Manually delete specific entries (use cautiously)