Suppressions
The Suppression feature intelligently filters out problematic email addresses, improving overall deliverability and protecting sender reputation.
The system automatically manages four core lists: Complaint List, Block List, Bounce List, and Unsubscribe List.
Complaint List
Trigger Conditions:
- When a recipient marks an email as "spam" in their mail client
- Some mailbox providers (like QQ Mail and Gmail) provide complaints via FBL (Feedback Loop) reports in ARF format
Handling Mechanism:
- Reported addresses are automatically added to the Complaint List
- Validity Period: 180 days
- Sending to addresses on this list during the validity period returns the error: "Blacklist:complaint (worker:address in complaint list)"
Management Suggestions:
- Filter complaint data by time period
- Manual deletion is supported but generally not recommended
- Avoid sending to complained users to prevent further negative perception
Block List
Function:
- Manually upload specific email addresses or domains to block
- Sends to blocked addresses return the error: "Blacklist: Block:(worker:address in block list)"
List Data Includes:
- Email Address / Domain
- Associated API_USER
- Creation Time, Expiration Time
Use Cases:
- Proactively block invalid or high-risk addresses
- Implement custom sending policies
Bounce List
Trigger Mechanism:
- Recipient address does not exist (mailbox provider returns "address does not exist")
- System automatically blocks subsequent sends, returning: "Blacklist: Bounce(worker:address in bounce list)"
Expiration Rules:
| Mailbox Type | Expiration Policy | Max Duration |
|---|---|---|
| Tencent Mailboxes | 2^(n-1) days | 30 days |
| Non-Tencent Mailboxes | 1h → 4h → 8h → 1d → 2^(n-1) days | 180 days |
n = Number of times a "non-existent address" bounce is received for that mailbox.
Key Advantages:
- Emails failing due to "Blacklist: Bounce" are not charged
- Effectively filters invalid addresses, helping maintain sending reputation
- Supports querying and setting specific addresses to not be blocked
Unsubscribe List
Description:
- Records the time and reason provided by users who unsubscribe
- Subsequent sends to unsubscribed addresses return the invalid reason: "unsubscribe"
Unsubscribe Reason Categories:
- I don't want to receive such mail anymore
- This is not my subscription
- This is spam
- This is a fraudulent email
Value:
- Respects user choice and maintains brand reputation
- Avoids unnecessary sends, reducing costs
💡Best Practices
Data Monitoring:
- Regularly review list data to analyze sending quality
- Monitor complaint rates and optimize sending strategies accordingly
Sending Optimization:
- Use the Bounce List to clean your address database
- Respect unsubscribed users; avoid aggressive remarketing
- Handle complained addresses carefully to protect sender reputation
List Management:
- Use the custom Block List feature judiciously
- Understand the expiration policies for different lists
- Establish a proactive address hygiene process
User Guide
Data Querying:
- Filter entries by email address and time range
- View detailed trigger reasons and timestamps
List Management:
- Export list data for analysis
- Manually delete specific entries (use cautiously)
Updated 5 days ago
