Campaigns

Types of Email Campaigns

Email campaigns are your primary tool for reaching contacts with targeted messaging. Whether you're sending newsletters, promotions, or announcements, this guide covers everything you need to create, optimize, and track successful campaigns.

Create a Regular Email Campaign

Follow these steps to create and send a standard email campaign:

Step 1: Define Your Audience

Determine recipients: Choose who will receive your campaign:

• All Contacts: Send to your entire contact list
• Tags: Target contacts with specific tags (e.g., "VIP Customers", "Newsletter Subscribers")
• Segments: Use advanced filtering to target specific contact groups

💡 Tip: Using targeted segments typically results in higher engagement rates than sending to all contacts.

Step 2: Configure Sender Information

Choose the sender: This appears as the "From" name in recipients' inboxes

• Use a recognizable name or brand
• Consistent sender names build trust and improve open rates

Set reply email address: Where replies will be sent

• Use a monitored email address
• Consider using a dedicated reply address for campaigns

Step 3: Select Content

Select email template: Choose from your saved templates

• Ensure the template matches your campaign goals
• Preview the template on different devices before sending

Step 4: Advanced Configuration (Optional)

Configure advanced settings: Access additional features such as:

• Google Analytics tracking
• Warm-up sending for better deliverability

Learn more about advanced settings

Step 5: Schedule & Send

Set execution time: Choose when to send your campaign

• Send now: Immediate delivery
• Schedule: Set a specific date and time
• Time zone: Ensure you select the correct time zone for your audience

⚠️ Important: Double-check your time zone selection to avoid sending at unintended times.

Create an A/B Test Email Campaign

A/B testing helps you optimize campaigns by comparing different variations. Here's how to set up effective tests:

Step 1: Design Your Test

Choose Test Element

Select what to test (choose one):

Test Type	What It Measures	Best For
Subject Line	Open rates	First impressions, curiosity
Email Content	Click rates, engagement	Message effectiveness
Sender Name	Open rates, trust	Brand recognition
Send Time	Open rates, engagement	Audience behavior

💡 Note: Each test supports up to 3 variations (A, B, C).

Set Success Metrics

Choose winning criteria:

• Open Rate: Best for subject line and sender name tests
• Unique Open Rate: Focuses on individual engagement
• Click Rate: Best for content and call-to-action tests
• Unique Click Rate: Measures individual click behavior
• Delivery Rate: For deliverability optimization

Evaluation time: Set how long to run the test (recommended: 2-24 hours)

Configure Test Size

Set test percentage: What portion of your audience participates in the test

• 20% test: 20% split between variations, 80% receive the winner
• 50% test: 50% split between variations, 50% receive the winner
• Custom: Set your preferred split

🎯 Recommendation: Use 20-30% for tests to maximize the impact of the winning variation.

Step 2: Complete Campaign Setup

Follow the same configuration steps as regular campaigns:

1. Select recipients (All Contacts, Tags, or Segments)
2. Configure sender information
3. Set reply email address
4. Choose email template
5. Schedule execution time

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Advanced Campaign Settings

Google Analytics Tracking

Track campaign performance in Google Analytics by automatically adding UTM parameters to your email links.

Available Parameters:

• Campaign Name (utm_campaign): Identify the specific campaign
• Campaign Source (utm_source): Automatically set to "SendCloud"
• Campaign Medium (utm_medium): Automatically set to "email"
• Campaign Term (utm_term): Optional keyword tracking
• Campaign Content (utm_content): Distinguish between different links

Example Transformation:

Original: https://www.aurorasendcloud.com
Enhanced: https://www.aurorasendcloud.com?utm_campaign=newsletter&utm_source=SendCloud&utm_medium=email

Warm-Up Sending

Improve deliverability by gradually increasing sending volume, especially important for new domains or high-volume campaigns.

How It Works:

• Starts with conservative sending rates
• Monitors delivery performance automatically
• Increases rate when delivery exceeds threshold
• Decreases rate when delivery drops below threshold

Rate Progression: Starting at 100 emails/hour, the system can scale up to 25,000 emails/hour over 15 steps based on performance.

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Campaign Status & Management

Understanding campaign states helps you manage your email marketing effectively:

Common Failure Causes

Troubleshooting Failed Campaigns

Most Common Issues:

1. Insufficient Email Credits: Check your account balance
2. Daily Quota Exceeded: Wait for quota reset or upgrade plan
3. Invalid Recipients: Check contact list quality
4. Template Issues: Ensure template exists

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Campaign Analytics & Reports

Understanding your campaign performance is crucial for improving your email marketing results. Aurora SendCloud provides comprehensive analytics to help you track delivery, engagement, and overall campaign success.

Key Metrics Overview

Delivery Performance Analysis

Monitor how well your emails are being delivered and identify potential issues:

• Email status statistics: Overview of successful deliveries, bounces, and failures
• Daily send trends: Track delivery patterns grouped by day to identify optimal sending times
• Domain-based performance: Analyze how different email providers (Gmail, Outlook, etc.) handle your campaigns
• Invalid email categorization: Understand why emails failed validation and improve list quality
• Bounce analysis: Detailed breakdown of soft bounce reasons to improve deliverability

Engagement Tracking Insights

Understand how recipients interact with your campaigns:

• Open and click trends: Daily engagement patterns to optimize sending schedules
• Domain-specific engagement: How recipients from different email providers engage with your content
• 24-hour activity patterns: Identify peak engagement hours for your audience
• Geographic performance: See where your most engaged subscribers are located
• Device and platform insights: Understand whether recipients engage more on mobile or desktop
• Individual link performance: Track which specific links generate the most clicks

Detailed Campaign Data

Access granular information for deeper analysis:

The detailed data section provides comprehensive status information for every email sent in your campaign, allowing you to track the complete lifecycle from send request to final recipient action.

Data Export Capabilities

Export your campaign data for advanced analysis and reporting:

• Domain Statistics: Download performance metrics broken down by email service providers
• Individual Tracking Data: Export per-recipient engagement information for customer segmentation
• Bounce and Failure Analysis: Get detailed information about delivery failures for list cleaning

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Quick Reference