Campaigns

Types of Campaigns

Campaigns are your primary tool for reaching contacts with targeted messaging. You can create four types of campaigns to fit your marketing goals:

Email Campaigns

Email campaigns are your primary tool for reaching contacts with targeted messaging. Whether you're sending newsletters, promotions, or announcements, this guide covers everything you need to create, optimize, and track successful campaigns.

Create a Regular Email Campaign

Follow these steps to create and send a standard email campaign:

Create an A/B Test Email Campaign

A/B testing helps you optimize campaigns by comparing different variations. Here's how to set up effective tests:

Step 1: Design Your Test

Step 2: Complete Campaign Setup

Follow the same configuration steps as regular campaigns:

1. Select recipients (All Contacts, Tags, or Segments)
2. Configure sender information
3. Set reply email address
4. Choose email template
5. Schedule execution time

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Advanced Campaign Settings

Google Analytics Tracking

Track campaign performance in Google Analytics by automatically adding UTM parameters to your email links.

Available Parameters:

• Campaign Name (utm_campaign): Identify the specific campaign
• Campaign Source (utm_source): Automatically set to "SendCloud"
• Campaign Medium (utm_medium): Automatically set to "email"
• Campaign Term (utm_term): Optional keyword tracking
• Campaign Content (utm_content): Distinguish between different links

Example Transformation:

Original: https://www.aurorasendcloud.com
Enhanced: https://www.aurorasendcloud.com?utm_campaign=newsletter&utm_source=SendCloud&utm_medium=email

Warm-Up Sending

Improve deliverability by gradually increasing sending volume, especially important for new domains or high-volume campaigns.

How It Works:

• Starts with conservative sending rates
• Monitors delivery performance automatically
• Increases rate when delivery exceeds threshold
• Decreases rate when delivery drops below threshold

Rate Progression: Starting at 100 emails/hour, the system can scale up to 25,000 emails/hour over 15 steps based on performance.

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Campaign Status & Management

Understanding campaign states helps you manage your email marketing effectively:

Common Failure Causes

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Campaign Analytics & Reports

Understanding your campaign performance is crucial for improving your email marketing results. Aurora SendCloud provides comprehensive analytics to help you track delivery, engagement, and overall campaign success.

Key Metrics Overview

Delivery Performance Analysis

Monitor how well your emails are being delivered and identify potential issues:

• Email status statistics: Overview of successful deliveries, bounces, and failures
• Daily send trends: Track delivery patterns grouped by day to identify optimal sending times
• Domain-based performance: Analyze how different email providers (Gmail, Outlook, etc.) handle your campaigns
• Invalid email categorization: Understand why emails failed validation and improve list quality
• Bounce analysis: Detailed breakdown of soft bounce reasons to improve deliverability

Engagement Tracking Insights

Understand how recipients interact with your campaigns:

• Open and click trends: Daily engagement patterns to optimize sending schedules
• Domain-specific engagement: How recipients from different email providers engage with your content
• 24-hour activity patterns: Identify peak engagement hours for your audience
• Geographic performance: See where your most engaged subscribers are located
• Device and platform insights: Understand whether recipients engage more on mobile or desktop
• Individual link performance: Track which specific links generate the most clicks

Detailed Campaign Data

Access granular information for deeper analysis:

The detailed data section provides comprehensive status information for every email sent in your campaign, allowing you to track the complete lifecycle from send request to final recipient action.

Data Export Capabilities

Export your campaign data for advanced analysis and reporting:

• Domain Statistics: Download performance metrics broken down by email service providers
• Individual Tracking Data: Export per-recipient engagement information for customer segmentation
• Bounce and Failure Analysis: Get detailed information about delivery failures for list cleaning

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SMS Campaign

Share your marketing message with your contacts through SMS. Before you can create an SMS campaign, make sure the following are in place:

1. Activate the SMS feature: Enable SMS for your account. See the SMS documentation for how to get started.
2. Create an SMS_USER: Set up the SMS_USER that will be used to send your campaigns.
3. Create and approve an SMS template: Create your SMS template and submit it for review. A template can only be used in campaigns after it passes review.
4. Upload contacts with phone numbers: Go to Marketing → Audience, click Add contact to upload your contacts. Contacts have multiple attribute fields — for SMS campaigns, make sure the mobile numbers are uploaded into the Phone field.

Create an SMS Campaign

SMS Campaign Report

Understanding your campaign performance is crucial for improving your marketing results.

Overview Statistics

Status Data

The Status Data section shows the sending details for each recipient, so you can review exactly what happened to every message in the campaign.

• Filter by status: View records by All, Delivered, Waiting Result, Failed, or Suppressed
• Search by recipient: Look up a specific recipient by phone number
• Detailed fields: Each record includes the Recipient, Country/Region, Status, Requested Time, Delivered Time, and Cost
• Download: Export the details for deeper analysis. The data details are saved for 6 months by default — please download them in time.
• Tag recipients: Tag the recipients of a specific status (e.g., all Failed recipients). Once tagged, you can select these contacts by tag as recipients in future campaigns — useful for retries or follow-ups.

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Quick Reference