Data

Email Data & Analytics

Gain complete visibility into your email performance with Aurora SendCloud's comprehensive tracking and analytics platform. Monitor every stage of your email campaigns—from initial send through final delivery—with real-time status updates and detailed performance metrics.

Our advanced tracking system captures the complete email delivery lifecycle, providing full-link event monitoring for requests, deliveries, opens, clicks, unsubscribes, bounces, spam reports, and routing data.

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All email status and event data in Aurora SendCloud is retained for 6 months by default, giving you extensive historical insights.

Monitor your email performance across four essential status categories to optimize delivery success and identify improvement opportunities:

Delivered

Successfully delivered to the recipient's inbox. The email reached its final destination and was accepted by the mailbox provider.

Sending

Currently in progress. Your email is queued or being processed through our delivery infrastructure.

Soft Bounce

Temporarily failed delivery. The receiving server accepted but couldn't deliver the email, often due to full mailboxes or server issues.

Invalid Email

Permanent delivery failure. Issues include invalid addresses, hard bounces, or suppression list blocks.

Understanding Email Failures

Invalid Email Classifications

When emails fail to deliver, understanding the specific reason helps you maintain list hygiene and improve deliverability:

Blacklist: Address exists on Aurora SendCloud's suppression lists and will be automatically blocked
Unsubscribe: Recipient has opted out; SendCloud will not deliver future emails to this address
Server Error: Connection issues prevent our servers from reaching the recipient's mail provider
Format Error: Email address format is invalid according to Aurora SendCloud or the receiving mail provider
Non-existent: The receiving mail provider confirmed this email address doesn't exist
Spam Filter: Content or sending behavior flagged as spam by the receiving mail provider
Recipient Rejection: Email rejected due to recipient-specific settings or provider policies
Other Issues: Additional failure reasons—view detailed logs by clicking individual records

Managing the Aurora SendCloud Blacklist

When an email shows as "blacklisted," the address appears on one of our suppression lists: Complaint List, Block List, or Bounce List. To resume sending to these addresses:

Remove the address from the relevant suppression list
Configure bypass rules for specific scenarios
Contact support for assistance with list management

Soft Bounce Classifications

Soft bounces indicate temporary delivery issues that may resolve on subsequent attempts:

Server Error: Recipient's mail provider experienced internal service disruptions
IP/Domain Rejection: Your sending IP or domain is temporarily blocked by the recipient's provider
Address Verification: Recipient's mail provider couldn't verify the email address exists
Spam Filtering: Email content or sending patterns triggered spam filters
Policy Rejection: Email rejected due to recipient settings or provider policies
Miscellaneous: Other temporary issues preventing delivery

Email Engagement Tracking

Access comprehensive engagement data to understand how recipients interact with your emails.

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Open and click tracking must be enabled in your account settings to record engagement events.

Engagement Data Points

Event Type: Whether the recipient opened the email or clicked a link
API User: The sending account used for the email
Recipient: Target email address
Send Time: When Aurora SendCloud successfully processed your send request
Engagement Time: Exact timestamp when the recipient opened or clicked
IP Address: Location data from the recipient's engagement
Device Information: Detailed system, browser, and device data captured during engagement
Link Details: For click events, specific URL information is recorded

Accessing Your Data

Choose from multiple methods to access and analyze your email performance data:

Real-Time Monitoring

Live Dashboard: Monitor email performance as events occur
Instant Alerts: Get immediate notifications for critical delivery issues

Integration Options

REST API: Programmatically access delivery and engagement data
Webhooks: Receive real-time event notifications directly to your systems
CSV Exports: Download comprehensive datasets for offline analysis

Ready to optimize your email performance? Contact our support team for assistance with tracking setup, data analysis, and deliverability improvements.