Statistics

Aurora SendCloud Email Statistics

Aurora SendCloud provides comprehensive email statistics to help you track your email campaign performance. Monitor delivery rates, engagement metrics, and recipient behavior across different dimensions and time periods.

Understanding Your Email Metrics

Track your email performance with these key metrics:

Metric	Description
Requested	Total number of email send requests submitted to Aurora SendCloud
Delivered	Number of emails successfully delivered to recipient's mailbox provider. Rate = Delivered ÷ Requested
Invalid Email	Number of emails that cannot be delivered permanently. Issues include invalid addresses, hard bounces, or suppression list blocks. Rate = Invalid Email ÷ Requested
Soft Bounce	Number of emails that cannot be delivered temporarily. Issues include a full mailbox, temporary recipient server issues, or spam filtering. Rate = Soft Bounce ÷ Requested
Billing Count	Number of emails that count toward your account usage and billing
Open	Total email opens, including multiple opens by the same recipient Rate = Open ÷ Delivered
Unique Open	Number of individual recipients who opened the email at least once Rate = Unique Open ÷ Delivered
Click	Total link clicks, including multiple clicks by the same recipient Rate = Click ÷ Delivered
Unique Click	Number of individual recipients who clicked at least one link Rate = Unique Click ÷ Delivered
Spam Report	Number of emails marked as spam by recipients Rate = Spam Report ÷ Delivered
Unsubscribe	Number of recipients who clicked unsubscribe links Rate = Unsubscribe ÷ Delivered

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Open, click, and unsubscribe statistics are counted only after you enable tracking.

Tracking Statistics Example

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Example Calculation
Scenario: You send emails to recipients X and Y. Both emails are successfully delivered.
Activity:

Recipient X: Opens the email twice, clicks link M twice, and clicks link N once

Recipient Y: Opens the email three times, clicks link M once, and clicks link N twice

Results:

Open: 2 + 3 = 5 total opens

Unique Open: 1 + 1 = 2 unique recipients

Click: 2 + 1 + 1 + 2 = 6 total clicks

Unique Click: 1 + 1 + 1 + 1 = 4 unique recipients

Filtering Options

Analyze your email performance using these filtering dimensions:

Dimension	Description
Email Type	Filter by Trigger emails (transactional) or Batch emails (marketing)
API_USER	View statistics for a specific API_USER
Label	Filter by the custom Label assigned to your email sends
Campaign	Analyze the performance of specific email Campaigns
Receiving Domain	Break down results by recipient email provider domain (gmail.com, yahoo.com, etc.)
Request Period	Select the timeframe for your analysis (default: last 7 days)
Send Tags	Filter by custom tags included in your API requests
Template ID	View statistics for a specific template

Grouping Options

Organize your email statistics by selecting one of these grouping methods:

Group by Day (default) - Daily performance breakdown
Group by Week - Weekly performance trends
Group by Month - Monthly performance overview
Group by Receiving Domain - Performance by email provider
Group by Template ID - Performance by email template

Choose the grouping that best matches your reporting needs and analysis goals.