Statistics

Aurora SendCloud Email Statistics

Aurora SendCloud provides comprehensive email statistics to help you track the performance of your email campaigns. Monitor delivery rates, engagement metrics, and recipient behavior across different dimensions and time periods.

Understanding Your Email Metrics

Track your email performance with these key metrics:

Metric	Description
Requested	Total number of email send requests submitted to Aurora SendCloud
Delivered	Emails successfully delivered to recipient inboxes Rate = Delivered ÷ Requested
Invalid Email	Emails rejected due to invalid or malformed email addresses Rate = Invalid Email ÷ Requested
Soft Bounce	Emails temporarily rejected (full mailbox, server issues, etc.) Rate = Soft Bounce ÷ Requested
Billing Counts	Number of emails that count toward your account usage and billing
Opens	Total email opens, including multiple opens by the same recipient Rate = Opens ÷ Delivered
Unique Opens	Number of individual recipients who opened the email at least once Rate = Unique Opens ÷ Delivered
Clicks	Total link clicks, including multiple clicks by the same recipient Rate = Clicks ÷ Delivered
Unique Clicks	Number of individual recipients who clicked at least one link Rate = Unique Clicks ÷ Delivered
Spam Reports	Emails marked as spam by recipients Rate = Spam Reports ÷ Delivered
Unsubscribes	Recipients who clicked unsubscribe links Rate = Unsubscribes ÷ Delivered

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Open, Click, Unsubscribe statistics can only be counted after you have opened the tracking switch.

Tracking Statistics Example

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Example Calculation
Scenario: You send emails to recipients X and Y. Both emails are successfully delivered.
Activity:

Recipient X: Opens email 2 times, clicks link M twice, clicks link N once

Recipient Y: Opens email 3 times, clicks link M once, clicks link N twice

Results:

Opens: 2 + 3 = 5 total opens

Unique Opens: 1 + 1 = 2 unique recipients

Clicks: 2 + 1 + 1 + 2 = 6 total clicks

Unique Clicks: 1 + 1 = 2 unique recipients

Filtering Options

Analyze your email performance using these filtering dimensions:

Dimension	Description
Email Type	Filter by Trigger emails (transactional) or Batch emails (marketing)
API_USER	View statistics for a specific API_USER
Label	Filter by custom Label assigned to your email sends
Campaign	Analyze performance of specific email Campaigns
Receiving Domain	Break down results by recipient email providers' domains (gmail.com , yahoo.com, etc.)
Request Period	Select the timeframe for your analysis (default: last 7 days)
Send Tags	Filter by custom tags included in your API requests

Grouping Options

Organize your email statistics data by selecting one of these grouping methods:

Group by Day (default) - Daily performance breakdown
Group by Week - Weekly performance trends
Group by Month - Monthly performance overview
Group by Receiving Domain - Performance by email provider

Choose the grouping that best matches your reporting needs and analysis goals.