Audience

Adding Contacts to Your Audience

Legal Compliance Reminder

Always ensure your contacts are collected legally and comply with data protection regulations like GDPR and CAN-SPAM before adding them to your audience.

Add One Contact at a Time

Perfect for adding new contacts as they sign up or when you meet them personally.

How to add:

Navigate to your audience list
Click "Add Contact"
Fill out the contact form
Email is required - all other fields are optional
Save the contact

Import Multiple Contacts

Efficiently add hundreds or thousands of contacts at once using two methods:

Method 1: Upload CSV File

Email column is mandatory
Each column represents a contact field (Name, Phone, etc.)
Use proper formatting for successful import
Download our CSV template for best results

Method 2: Copy and Paste

Email is required for each contact
Separate fields with commas (,)
Place each contact on a new line
Example: [email protected], John Doe, 555-0123

Step 1: Handle Duplicates

Choose how to manage existing contacts:

Update: Replace existing data with new information
Skip: Keep original data, ignore duplicates

Step 2: Assign Tags

Organize your imports with tags:

Replace: Swap existing tags with new ones
Add: Keep existing tags, add new ones
Skip: Maintain current tags only

Step 3: Match Fields

The system auto-matches columns to contact fields. Verify and adjust the mapping to ensure accuracy.

Step 4: Review & Import

Double-check your settings and click "Confirm Import" to add your contacts.

Organizing Your Audience

Contact Fields

Fields store information about your subscribers and help you understand your audience better.

Default Contact Fields

Field Name	Type	Can Delete?
Email	Email	❌ No
Name	Text	❌ No
Phone	Phone	❌ No
Gender	Text	✅ Yes
Birthday	Date	✅ Yes
Age	Number	✅ Yes

Custom Fields

Add up to 50 total fields per audience list
Supported types: Text, Number, Date, Birthday, Dropdown
Reorder fields by dragging in Manage → Fields

Example Contact Profile:

📧 Email: [email protected]
👤 Name: Anna Johnson  
📱 Phone: +1-555-0123
🎂 Birthday: March 1st
🎯 Interest: Japanese Cuisine, Desserts

Segments

Segments are smart, dynamic groups that automatically update based on the conditions you set.

How Segments Work

Creating a Segment:

Name your segment descriptively
Choose matching logic:
- All conditions = AND logic
- Any condition = OR logic
Add up to 10 filter conditions
Preview and save

Segment Conditions:

Contact fields (age, gender, location)
Tag assignments
Engagement history
Custom field values
Date-based criteria

Real-World Example
Goal: Survey women aged 25-30 about product preferences
Segment Setup:

Name: "Women 25-30 Survey Group"

Logic: "All conditions must match"

Conditions:

Age ≥ 25

Age ≤ 30

Gender = "Female"

Tag = "Active Subscriber"

Result: Dynamic list that automatically includes/excludes contacts as their data changes.

Tags vs. Segments: When to Use Each

Use Tags When...

Simple categorization needed
Manual contact organization
Campaign targeting by interest
Quick filtering required
Static grouping works

Use Segments When...

Complex filtering needed
Automatic updates required
Multiple conditions necessary
Behavioral targeting
Advanced automation workflows

Audience Analysis

Gain valuable insights into your audience performance and engagement patterns to optimize your email marketing strategy.

Growth Analytics

Track the growth trends of your contact list to understand your audience acquisition patterns.

Monthly Growth Tracking: Monitor how your contact list grows month by month to identify trends and seasonal patterns

Performance Metrics: Access detailed statistics grouped by mailbox providers to measure channel effectiveness

Engagement Analysis

Aurora SendCloud automatically tracks unsubscribes and complaints from your audience to help you understand subscriber behavior.

Audience Segmentation by Engagement Level

We automatically segment your audience based on their engagement patterns:

Lost Subscribers

Contacts who have unsubscribed or complained about your emails are automatically segmented into this group. Characteristics:

Unsubscribed from your list
Filed spam complaints
No longer wish to receive emails

Sleepy Subscribers

Contacts who never open or click your emails but remain subscribed. Characteristics:

Rarely open emails
Minimal click activity
Still subscribed but inactive
Potential re-engagement targets

Active Subscribers

Contacts who regularly open or click your emails, showing consistent engagement. Characteristics:

Regularly open emails
Click on links and CTAs
High engagement rates
Your most valuable audience segment

Regional Performance Analysis

We provide comprehensive regional performance data for your audience, helping you understand how different geographic locations engage with your campaigns.

Best Practices

Data Quality Tips

Regularly clean your audience list
Remove invalid email addresses
Keep contact information up-to-date
Use consistent naming for tags
Create meaningful segment names

Compliance Guidelines

Obtain explicit consent before adding contacts
Provide easy unsubscribe options
Respect data retention policies
Follow regional privacy laws (GDPR, CCPA)
Document consent methods

Ready to start building your audience? Begin by adding your first contacts and organizing them with tags that match your marketing strategy.