Dedicated IPs

Take full control of your email delivery with Aurora SendCloud's dedicated IP service. While our intelligent shared pool efficiently serves standard customers, dedicated IPs provide brand customers with exclusive sending resources, complete reputation control, and superior delivery performance.

Why Choose a Dedicated IP?

Complete IP Exclusivity

Your IP resources are completely isolated from other users, giving you full control over your email delivery performance and sender reputation.

Higher Sending Capacity

Access higher sending quotas and support for large-scale email campaigns without shared resource limitations.

Advanced Configuration Options

Support independent filing of IP and domain names to achieve better email sending results.

When to Use Dedicated IPs?

Verification Emails

Ensure your verification codes, password resets, and security notifications reach users' inboxes reliably and promptly. Dedicated IPs provide the consistent delivery rates essential for authentication workflows.

Transactional Emails

Order confirmations, shipping updates, account changes, and system alerts require guaranteed delivery. Maintain customer trust with dedicated sending infrastructure.

Marketing Campaigns

Build and maintain your brand's email reputation independently. Perfect for marketing communications, newsletters, and promotional campaigns where reputation control is crucial.

Setup Requirements

Before activating your dedicated IP service, ensure you have:

✅ Domain Configuration: Set up at least one verified sending domain
✅ DNS Authentication: Complete SPF, DKIM, MX, and DMARC record verification
✅ Reverse DNS: Configure an A record for proper reverse DNS resolution

Domain

Configure your brand domain as your sending domain and ensure all DNS records are properly verified. This establishes your domain's authenticity and improves deliverability.

Complete verification of all authentication records:

SPF: Authorizes your IP to send on behalf of your domain
DKIM: Adds cryptographic signature to verify message integrity
DMARC: Provides policy for handling authentication failures
MX: Enables proper email routing

Reverse DNS

Critical for reputation management. Configure an A record to enable reverse DNS resolution - emails from IPs without this are more likely to be flagged as spam.

Best Practices

IP Warm-up Strategy

IP Warm-up Process

Start with low sending volumes
Gradually increase over 2-4 weeks
Monitor reputation metrics closely
Follow ISP-specific warm-up guidelines

List Quality Management

Maintain clean, engaged subscriber lists
Process unsubscribes promptly
Monitor bounce and complaint rates
Segment audiences for targeted messaging

Ongoing Optimization

Monitor Performance: Track delivery rates, open rates, and spam complaints
Regular Audits: Review DNS configurations and authentication status monthly
Responsive Actions: Address deliverability issues quickly to protect reputation

Important Considerations

Service Activation

Gradual Ramp-up Required: After activation, start with minimal sending volume and increase gradually. This warm-up period is essential for building positive sender reputation with ISPs.

Investment Overview

Dedicated IP service pricing is based on the number of IPs allocated and usage duration. Consider this as an investment in your email program's long-term success and brand protection.

Professional Support

Our team provides:

Expert configuration guidance
Continuous performance monitoring
Proactive optimization recommendations
Dedicated technical support

Troubleshooting Guide

Emails Going to Spam

Verify reverse DNS is properly configured and resolving
Double-check all domain authentication records (SPF, DKIM, DMARC)
Review your content for spam triggers
Ensure proper IP warm-up completion

Low Sending Limits

Confirm IP warm-up process is complete
Review your sender reputation metrics
Check bounce and complaint rates
Contact support for quota adjustments if metrics are healthy

Domain Authentication Issues

Verify DNS records are published correctly
Wait 24-48 hours for DNS propagation
Use DNS lookup tools to confirm record visibility
Check for syntax errors in record values

Ready to upgrade to dedicated IPs? Contact our team to discuss your specific needs and get started with a configuration plan tailored to your email program.